Denis the jeweler

Dennis Abernathy, also known as Denis the jeweler (ask him about the missing second N) is a second generation jeweler where the Abernathy's have been serving Stillwater since 1968.

His shop located at 10th & Main, Downtown is unique with its open jewelry repair room where you can watch the master goldsmith/platinumsmith work his magic on family heirlooms.

I've known Denis for a couple of years now. I've made him way too many Nitrochinos from the now defunct 1907 Meat Co. that was across the street from Denis' shop. He might have had a slight addiction.

Denis reached out to me and asked me to look at redesigning his business website. He knew I did computer stuff but didn't realize I made websites until the gracious Sally Turner of Land Run 100 referred him to me. He just wanted a new paint job but after consultation, and I learned his business needs, I put together a plan to move him from an outdated platform to Squarespace. His website required more than fresh paint; it needed a new architecture and framing.

The Squarespace platform will make it so much easier to refresh and update in the future. I believe in a 2-3 year cycle for website design refreshes. Sometimes those are color and fonts tweaks. Sometimes it's a new layout to highlight what's new in the business.

The ability to edit the content of the website from your iPhone is tearing down the wall of complexity for non-techie people. While I enjoy creating websites, I don't think you should need me to make simple changes. I know the next generation of business owners won't need me as this type of functionality is now expected of the digital tools they use.

However Denis the jeweler IS Stillwater's oldest family jeweler, so he'll require my services for a while ;)

Denis now has a website the represents the elegance and beauty of his products and service. More importantly, his site will achieve its goal of getting customers to find, contact, and visit him.

Having a functional website that serves your businesses needs is crucial. It's the one place on the web that you can completely control. Social media platforms will always be evolving and changing. Those changes can have severe effects on your business. Your website should be THE trusted source of information about your business. Its the one employee that works 24/7. Invest in that employee, and they will work even harder for you.

Visit and let me know what you think.


FireShot Capture 003 - Denis the jeweler -